In the next presentation, Zahra Sadr, member of the Research Council and Director of the Women\u2019s Division of the Iranian Anti-Tobacco Association, provided precise statistics on the rapid rise and decreasing age of tobacco consumption, as well as the harms associated with secondhand smoke. She further addressed the social and familial consequences of tobacco use.
Sadr identified several key areas of action necessary for safeguarding youth and community health, including: analyzing psychological and social drivers of consumption, promoting healthy behavioral alternatives, improving leisure-time management in schools and universities, and reducing social and familial pressures.<\/p>\n
She also referenced the history of the Association, noting that the Iranian Anti-Tobacco Association was founded in 1983 with the participation of university professors and various community groups. In recent years, the Association has expanded its educational, research, cultural, and policy-oriented activities through national programs, policy packages, research initiatives, and public awareness campaigns.<\/p>\n
Media as a Producer of Meaning and Lifestyle<\/strong><\/h3>\nIn another part of the session, Dr. Afsaneh Tavasoli, Associate Professor of Sociology at Alzahra University, discussed findings from her research. She emphasized that the growing significance of tobacco use stems from its gradual integration into the lifestyles of children and adolescents.
Dr. Tavasoli described the media as the \u201cfourth pillar of democracy,\u201d stating that media do not merely reflect reality\u2014they construct and shape it.<\/p>\n
Research Findings and Warnings on Current Production Trends<\/strong><\/h3>\nPresenting the results of two studies analyzing the portrayal of tobacco use in selected Iranian and non-Iranian productions, she noted that the patterns of smoking behavior, boundary-pushing content, and the timing and sequencing of smoking-related scenes indicate the emergence of a concerning trend toward normalizing tobacco use.
According to Tavasoli, limited media and health literacy, disregard for professional ethics in visual productions, and gaps in regulatory oversight have accelerated this trend.<\/p>\n
The Law Exists, but Enforcement Does Not<\/strong><\/h3>\nReferring to international examples of successful tobacco control in media, Tavasoli added:
\u201cIn Iran, clear legislation regarding tobacco control does exist; however, the absence of enforcement mechanisms has allowed the depiction of tobacco use in media productions to move from the margins to the mainstream. This should be treated as a serious warning for policymakers and regulatory authorities.\u201d\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 ![\"\"](\"https:\/\/iata.org.ir\/wp-content\/uploads\/2025\/11\/IMG_1271-300x200.jpg\")
![\"\"](\"https:\/\/iata.org.ir\/wp-content\/uploads\/2025\/11\/IMG_1280-300x200.jpg\")
<\/p>\n","protected":false},"excerpt":{"rendered":"
The 28th session of the \u201cAudience Rights\u201d seminar series, focusing on the portrayal of tobacco use in home entertainment productions, was held on Sunday, 25 Aban 1404, at the Iranian Academy of Arts. According to the Public Relations Office of the Iranian Anti-Tobacco Association, the session opened with remarks by Hamideh Jafari, the session moderator, …<\/p>\n","protected":false},"author":5,"featured_media":11908,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[103,133],"tags":[2108,2109,2059],"class_list":["post-11937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iata-news-en","category-news-en","tag-iranhealthinitiatives","tag-smokingportrayal","tag-tobaccofreegeneration"],"yoast_head":"\n
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Dr. Tavasoli described the media as the \u201cfourth pillar of democracy,\u201d stating that media do not merely reflect reality\u2014they construct and shape it.<\/p>\n
Presenting the results of two studies analyzing the portrayal of tobacco use in selected Iranian and non-Iranian productions, she noted that the patterns of smoking behavior, boundary-pushing content, and the timing and sequencing of smoking-related scenes indicate the emergence of a concerning trend toward normalizing tobacco use.
According to Tavasoli, limited media and health literacy, disregard for professional ethics in visual productions, and gaps in regulatory oversight have accelerated this trend.<\/p>\n
The Law Exists, but Enforcement Does Not<\/strong><\/h3>\nReferring to international examples of successful tobacco control in media, Tavasoli added:
\u201cIn Iran, clear legislation regarding tobacco control does exist; however, the absence of enforcement mechanisms has allowed the depiction of tobacco use in media productions to move from the margins to the mainstream. This should be treated as a serious warning for policymakers and regulatory authorities.\u201d\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/p>\n","protected":false},"excerpt":{"rendered":"
The 28th session of the \u201cAudience Rights\u201d seminar series, focusing on the portrayal of tobacco use in home entertainment productions, was held on Sunday, 25 Aban 1404, at the Iranian Academy of Arts. According to the Public Relations Office of the Iranian Anti-Tobacco Association, the session opened with remarks by Hamideh Jafari, the session moderator, …<\/p>\n","protected":false},"author":5,"featured_media":11908,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[103,133],"tags":[2108,2109,2059],"class_list":["post-11937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iata-news-en","category-news-en","tag-iranhealthinitiatives","tag-smokingportrayal","tag-tobaccofreegeneration"],"yoast_head":"\n
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\u201cIn Iran, clear legislation regarding tobacco control does exist; however, the absence of enforcement mechanisms has allowed the depiction of tobacco use in media productions to move from the margins to the mainstream. This should be treated as a serious warning for policymakers and regulatory authorities.\u201d\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0
<\/p>\n","protected":false},"excerpt":{"rendered":"